It’s necessary to guide your brand’s narrative as much as possible. Do this by monitoring your brand online and consistently and quickly addressing narratives, both positive and negative. This ...

Get insights into the changing landscape of branding in the digital era. Discover the role of digital media in creating meaningful brand-consumer connections. This edited extract is from Digital ...

Developing and changing your brand image, or even just changing where you focus on your brand, can be challenging. Social media and digital marketing offer companies more tools than ever before to ...