AI in trade promotion management (TPM) isn’t just a futuristic concept; it’s a present-day reality offering tangible benefits. In 2024, AI-driven TPM will redefine how consumer products companies plan ...

As consumer goods companies look to cloud ERP services to enable real-time visibility into their promotional spend, swiftly grow their business and expand to new markets, they are coming to a new ...

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Cresicor, a consumer packaged goods trade management platform startup, raised $5.6 million in seed funding to further develop its tools for more accurate data and analytics. The company, based ...