An curved arrow pointing right. If you're single, lonely and hunger for bacon you're in luck. Oscar Mayer has released a new dating app to help bacon lovers find love. Here's how it works.

Out of all the companies in the world, Oscar Mayer is probably among the last you'd expect to launch a dating app. But back ...

This case study describes a parody campaign by Kraft, the US food company, which promoted its Oscar Mayer bacon product. People love bacon, but they aren't particularly choosy about which bacon they ...

In our Taste Test series, Bon Appétit editors conduct blind comparisons to discover the best supermarket staples (like ...

What were the objectives for the creative work? Oscar Mayer was the first brand to introduce 'pre-sliced' bacon to the U.S. in 1924. Since then, it has become a staple of the American breakfast, 1 a ...