Old people are no longer lame--they're potential targets. Games are no longer niche--they're played by hot girls. The system isn't a boxy toaster, but a sleek thing of beauty, delivered by friendly ...

Nintendo's marketing strategy has seen dramatic changes since its North American invasion in the mid-1980s. From cutesy cartoons, to cliched nerds in glasses, to Wii-waggling models in tight jeans, ...