XI'AN, SHAANXI PROVINCE, CHINA, January 20, 2026 /EINPresswire.com/ -- As global demand for clean-label, functional, ...

Melissa Breyer was Treehugger’s senior editorial director before moving to Martha Stewart. Her writing and photography have been featured in The New York Times, The Guardian, National Geographic, ...

You see it everywhere on food labels, sitting innocently between ingredients you can actually pronounce. " It sounds ...

CPG companies developing clean-label foods and beverages are turning to natural flavors over their artificial counterparts, while consumers might be overstating the importance of more natural ...

“Generally, consumers are not really interested in the science. Just looking at the ingredients label, a shorter ingredient label deck resonates very much with consumers, and they attach it to a ...

Flip over almost any packaged snack, drink, or candy bar, and you will probably see two words that sound comforting: natural flavors. The phrase feels safe and clean, right?

The next time you scan a food label and feel relieved to see “natural flavors” listed among the ingredients, you might want to think twice. What the food industry markets as a wholesome, ...

ARNHEM, THE NETHERLANDS — Ingredients, especially those consumers perceive as being natural, are becoming increasingly important factors in purchasing decisions, according to data from Innova Market ...

The journey to cleaner ingredients is more than a consumer-driven trend; it's a seismic shift with profound economic and structural implications for the U.S. food system. As a former ski racer and ...