CEO of iResearch Services, a global thought leadership agency that focuses on evidence-based research to power thought leadership campaigns. Narrowcasting is proof that bigger is not always better.

It wasn’t quite tea and a Madeleine, but last week’s Entertainment Matters/YouTube keynote at the Consumer Electronics Show conjured remembrances of things past. One thing, anyway. Robert Kyncl, ...

Since Condé Nast shuttered Gourmet magazine a month ago, the world of food publishing has been consumed by postmortems. What went wrong and why? But maybe a more interesting question is this: Where do ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. David Keene– The Cinema Market was one of the first to incorporate digital signage, and DOOH, ...

SINCE time immemorial, the universe has been exposed to broadcasting of messages and information dissemination as an essential tool of mass communication as compared to narrowcasting. In fact, the ...

Lorne Michaels has claimed that Saturday Night Live would struggle to get off the ground if it launched today due to budgetary constraints and move towards “narrowcasting”. The SNL creator was giving ...