The move had generated a lot of debate as to – will the app only strategy work? Myntra was confident it would as India ranks 2nd in consumers accessing the internet for online shopping through ...

Research shows that 70 percent of orders for Myntra come directly from its app and 90 percent of its traffic is located in the app. Flipkart recently shut down mobiles sites for both itself and ...

The service, integrated directly into the Myntra app, allows customers to access ... faster while ensuring the same high-quality shopping experience the platform is known for.