CloudX CEO Jim Payne has a new startup that uses AI agents to take the pain (sorry, had to) out of mobile ad monetization.

AppLovin (NASDAQ:APP) stock fell 12% Wednesday while Unity Software (NYSE:U) dropped 10%, extending Tuesday’s declines as software names faced overwhelming negative sentiment across the sector.

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to ...

The mobile advertising technology sector is undergoing rapid evolution as the digital economy matures and user privacy rules reshape targeting dynamics. Two notable players in the space — Digital ...

SAN FRANCISCO, March 20, 2025 /PRNewswire/ — Discord announces plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad ...

To tackle the growing challenges of traffic authenticity in the mobile advertising industry, BIGO Ads, AI-powered programmatic advertising platform under JOYY Inc. (NASDAQ: JOYY), announced an ...

Mobile game ads have a bit of a reputation problem. Just look at the 165,000-member Reddit community, r/shittymobilegameads, or the growing number of YouTube influencers gaining followers by roasting ...

Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for ...

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App publishers already juggle a wide range of tools to manage their growth and monetization strategy. The added complexity of mobile advertising can slow teams down and distract them from broader ...

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