Now, so-called performance units that represent revenue will be given to women’s teams playing in the tournament. A team that reaches the Final Four could bring its conference roughly $1.26 million over the next three years.

Beginning with the 2025 NCAA Tournament, women’s college basketball will finally receive financial “units,” just as the men’s teams have for years. Units are multi-million dollar payments the NCAA awards to conferences based on the number of games a given team plays in the March Madness tournament.