If you’re interested in building an internal customer service initiative, here’s how to undertake this on your own, based directly on what I’ve found works for me. (I’m a customer service consultant, ...

In the marketing world, a brand is so much more than a mere logo or symbol. It is the intangible sum of a product's attributes: its name, packaging price, history, reputation, and customer experience.

If you aim for your employees to provide a superior external customer service experience, you'll do well to ensure that employees' own internal customer service issues are handled efficiently and ...