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Instagram Launches Marketing Campaign in Creator Push, Plans to Fund "Next Generation" of Talent
Instagram is expanding its efforts in the creator space, launching a global marketing campaign called "Anyway" that is meant to encourage users to take chances and get creative on its platform.
As Meta moves to prioritize Reels across its flagship social platforms, data from Sensor Tower shows the majority of ads are now appearing on the vertical short-form video feature.
Early this year, Des Moines Performing Arts ran a Facebook ad campaign hoping to raise $5,000 to buy 2,000 copies of The Call of the Wild, by Jack London, for a children’s arts-education program.
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The Meta-owned platform also rolled out a slew of new features, including the ability for users to reorder their grids, and expanding Trial Reels to all users. By Alex Weprin Senior Editor Instagram ...
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