This doesn't mean the logo becomes overly-complicated or cluttered with these extra aspects worked in. In fact, creating a logo that works on all levels requires distilling the image down to its ...

Look. And then, look again. Once more? Although Wendy's denied that it was a purposeful move, fans of the fast food franchise caught on that the word "MOM" had been designed into the collar. It's one ...

It seems like every week there's a wild new logo conspiracy floating around the internet, but this latest rumour about the Tesla logo has truly perplexed me. While I'm all for a little bit of playful ...

We’ve all heard of the FedEx arrow, but what other symbols are hidden in brand logos? In the spirit of our investigation into the new hidden persuaders, I’ve picked my six favourites. The science of ...

Superman‘s iconic symbol is everywhere right now, as we edge ever closer to James Gunn’s big screen reboot in July. So, what’s the deal with Superman’s logo – does it have a hidden meaning, besides ...

We all may have welcomed or not the arrival of the new year, but be it as it may, 2025 has arrived. We are all on the eve of the celebration of our country’s 250th anniversary as the greatest ...

In 2018, Johnnie Walker introduces its first female character, Jane Walker, to mark International Women's Day. /Courtesy of Johnnie Walker What is hidden in the Amazon logo? Did you notice the arrow ...

PETROLHEADS may not know the true meaning behind BMW’s iconic badge. While many may believe it shows a spinning aircraft ...