The Toy Association is making changes to its leadership roles. Kathrin Belliveau joins the Association as Chief Policy ...

The Star Wars action figure universe has grown: Hasbro debuted three new action figures via livestream for Pulse Premium ...

The I-195 Redevelopment District Commission voted unanimously Wednesday night on a resolution that would allow Hasbro to move ...

The strategy is going to make customers’ choices “a little simpler” and reduce re-stocking work for store employees, he said.

The National Toy Hall of Fame, located inside The Strong National Museum of Play in Rochester was established in 1998. Meet ...

The challenge is part of Hasbro’s larger “Women Innovators of Play Initiative,” which aims to inspire and elevate more women’s involvement in the toy and game industry. Women innovators ...

The National Toy Hall of Fame in Rochester, New York, has enshrined a new class of honorees. My Little Pony, the Phase 10 ...

Its inventory fell 39%. "While the toy industry is on a rocky road, the cost-control measures that Hasbro and Mattel have put in place should put them on sounder footing in the year ahead," said ...

Pikachu and the rest of the other Pokemon are going to have to wait at least another year to get into the Toy Hall of Fame.

This holiday season, Mr. Mint, Queen Frostine, Jolly Gumdrop, Gramma Nutt, and King Candy are bringing the magical and nostalgic world of CANDY LAND to Scooter’s Coffee, under license from Hasbro, a ...

As you can imagine, wish lists created for Father Christmas are set to be dominated by iconic brands and most-wanted toys, ...

When curators at the National Toy Hall of Fame learned the Fisher-Price Corn Popper had been voted in, they knew they had ...