A new Harris Poll finds the generation that made TikTok famous "skeptical, exhausted, and nostalgic for a version of the platform that's already gone." ...

If the internet has taught us anything, it's that every few months, a new front opens in the quiet cultural skirmish between millennials and Gen Z. First, it was side parts versus middle parts. Then ...

Consumer trust is collapsing and creators are bailing. The platform's metrics -- as reported by a Harris Poll -- should scare marketers everywhere ...

Fed up with endless scrolling, some Gen Zers are tracking their media consumption to be more intentional about their time.

A new report from research and analytics company The Harris Poll reveals that an increase in advertising and influencer culture, privacy concerns, and other factors are beginning to impact loyalty ...

TikTok news creator Aaron Parnas discusses his rise online, reaching Gen Z audiences and how social media is reshaping political news.

Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z's TikTok-over-Google preference is dropping.

We've got what you need to know about the Gen Z stare. - Mashable composite / Screenshots: TikTok / @_kayluhbb /@theprincessandthepoppers / @xiandivyne TikTok loves ...

Originally from the song "Doot Doot" by Skrilla, the song has taken a new life of its own. It terrorizes grade schools across the country, coming to life any time anyone says the numbers 6 or 7. After ...

Gen Z, the youthful masters of the TikTok trend, are being hoist by their own petard. But they are probably just staring at their phones, with blank and expressionless faces. That’s right, the “Gen Z ...

Instead of “quiet quitting,” a new generation of the workforce are taking to social media to swap tips on how to not center ...