Much of your memory is stored in the form of associations. Encoding things you need to remember into a silly story takes advantage of this fact. The memory of a ‘night-rowing-general’ is ...

Memory is the faculty by which the brain encodes, stores, and retrieves information. It is a record of experience that guides future action. Memory encompasses the facts and experiential details ...

Want to turbo-charge your memory -- or least get your engine running smoothly? Here are tips from Memory 101 psychologists Cheryl Weinstein and Winifred Sachs, as well as from clinical memory ...