Blake Van Putten, founder of CISE, a fashion house with a mission to create stronger threads for a stronger community. The holiday season can really help brands generate some of their best earnings ...

As the CEO of an experience management company that helps brands build customer communities, I believe the best business decisions are those made with customers—not for them. During tough economic ...

In today’s marketing landscape, success hinges on prioritizing customer research and cultivating trust through the establishment of customer communities, fostering personalized engagement, deeper ...

Product innovation is sometimes thought of as a black box: a secret formula that magically produces game-changing products and services. The reality is a little different. All truly meaningful product ...

A client mentioned to me recently the pressing need to deliver, “strong results, quickly,” from the community engagement programme I was being asked to deliver. I’ve been asked for that before of ...

Beyond clicks and likes. Engagement that drives loyalty is bidirectional, relational and continual. Extend your perspective beyond superficial metrics like clicks and likes. Loyalty is more than ...