How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

In the pandemic-influenced world of work, leadership teams will be challenged to discover not only the brand identity of their organization but also the brand identities of their employees and how ...

Our visual identity is like our brand’s signature — instantly recognizable, unmistakably Sac State. And while our brand is bigger than just logos, colors, and typefaces, those elements play a critical ...

Discover the essential elements and proven strategies to build a compelling brand identity that forges lasting connections, inspires loyalty and drives business success in a dynamic and competitive ...

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content ...

What’s New with Sac State’s Brand Identity? With a focus on simplifying our brand identity system and providing campus with enhanced and easier to use resources, refinements will continue to be made ...

To address those issues, Baer outlined a series of updates to “introduce a more modern and dynamic Stitch Fix,” including: The new Retail Therapy marketing series explores some of the biggest shopping ...

Forbes contributors publish independent expert analyses and insights. Jeetendr Sehdev explores luxury, entertainment, fashion and culture. In a world where fashion feels fleeting, the iconic Giorgio ...