After a somewhat similar pilot program received backlash three years ago, AMC has come up with a new strategy to reward their ...

Add Yahoo as a preferred source to see more of our stories on Google. Most moviegoers are now used to buying specific seats when they go to a premium theater. Starting later this year, however, at AMC ...

AMC CEO Adam Aron said the organization plans to begin blocking off its best seats for customers who pay for their ...

Picking the best seats at an AMC theater may soon become a little more challenging for those who aren’t members of the chain’s loyalty program. AMC announced this week that it will block off premium ...

AMC Theatres is once again testing the waters to see if moviegoers are willing to pay higher prices for better seats at its theaters. News of the chain’s plans to revise its seating strategy arrived ...

At AMC Theatres, customers who pay a monthly fee for A-List or Stubs Premiere will get priority access to the best seats in the house.

The science of movie theater “innovation” in the 2020s has largely been the science of trying to get ever-more blood out of a dwindling population of stones. This is all over the concession stand, ...

A cinema has unveiled new seats designed to offer the "ultimate" in movie-watching comfort. Vue Basingstoke, located in Festival Place, has installed 105 Ultra Lux reclining seats across its 10 ...

Most moviegoers are now used to buying specific seats when they go to a premium theater. Starting later this year, however, at AMC theaters the best seats in the house will be reserved for those who ...