In the promo, Tim Cook appears as an employee at Lumon Industries. His character undergoes the “severance” procedure, splitting his work identity (Outie) and personal identity (Innie).

EXCLUSIVE: Apple TV+ pulled all the stops promoting the second season of its sci-fi drama Severance, with even Apple CEO Tim Cook filming an elaborate promo for the series’ return after a three-year ...

"Severance" executive producer Ben Stiller and Apple TV+'s Eddy Cue spoke at SXSW about making the show and just how much ...

Severance” Season 2 is the crowning achievement thus far of what has quietly been a surprisingly strong period for Apple TV+.

"Severance" premiered its second season on Jan ... marketed the second season and show overall. In fact, Apple CEO Tim Cook even joined the fun with a promo video, in which he portrays a Lumon ...

It's official, Severance season 2 has become the most-watched show on Apple TV+, dethroning the beloved Ted Lasso and breaking records for one of the best streaming services. And honestly, it's ...

Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998 ...

In a new appearance on "Jimmy Kimmel Live," Ben Stiller tells the story of how he tried to get former President Barack Obama to do voice work on the season two premiere of "Severance." But, let me be ...

EXCLUSIVE: Apple TV+ pulled out all the stops promoting the second season of its sci-fi drama Severance, with even Apple CEO Tim Cook filming an elaborate promo for the series’ return after a ...