Starbucks CEO Brian Niccol earned a $5 million bonus

Starbucks CEO Brian Niccol earned a $5 million bonus after 1 month on the job—and will collect another $5 million in March
Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.
Starbucks CEO Brian Niccol still must overcome this ultimate challenge
For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception that the chain's coffee costs too much. New data out of JP Morgan on Thursday suggests he has a long way to go on this front.
Brian Niccol wants to double Starbucks’ US footprint
A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.
Starbucks CEO Brian Niccol talks efficiency gameplan, layoffs
Coffee giant Starbucks (SBUX) beat top and bottom line estimates for its fourth quarter — posting adjusted earnings of $0.69 per share and revenue of $9.4 billion — while seeing narrower-than-expected declines in same-store sales.
Starbucks CEO awarded $96 million after a few months on the job
Starbucks CEO Brian Niccol’s annual pay package is estimated to be valued at about $113 million at the time of his hiring, ranking him near the top 20 highest-paid CEOs, according to Bloomberg.
Starbucks CEO Brian Niccol awarded $96 million pay package after 4 months on the job
Starbucks CEO Brian Niccol was recently awarded a $96 million compensation package after four months of leading the company – becoming one of the highest-paid executives in corporate America.
Starbucks Is Trimming 30% of Its Menu
Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian ...
Starbucks CEO says a turnaround is underway, with no timeline on the table
"I think we're definitely in the middle of a turnaround," Niccol said on Yahoo Finance (video above). The former Chipotle CEO ...
There are 'signs of progress' in Starbucks CEO Brian Niccol's turnaround plan: Citi's Jon Tower
Jon Tower, Citi restaurant analyst, joins 'Squawk Box' to discuss Starbucks' quarterly earnings results, the challenges ...
Starbucks tested out ‘panic buttons’ in stores to protect baristas against loiterers
Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The ...
Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Starbucks is in 'early innings' of turnaround story
Starbucks (SBUX) exceeded first quarter revenue expectations, reporting $9.40 billion against analysts' estimates of $9.31 ...
Starbucks stirs up more changes as new CEO remakes the executive ranks
Starbucks' is brewing up Taco Bell vibes under CEO Brian Niccol. On Tuesday morning, Starbucks named longtime Taco Bell executive Mike Grams as EVP, chief stores officer, and form ...