Royal Caribbean to Add River Cruises Under Celebrity Brand

Royal Caribbean Is Heading to the River. It’s a Risky, but Lucrative, Bet for the Stock.
Royal Caribbean could have kept it simple. The cruise line operator delivered a better-than-expected fourth-quarter report and roughly in-line guidance, and its stock gained 12% f
Why Royal Caribbean Group is betting big on luxury river cruises
Celebrity plans to launch 10 river cruise ships starting in 2027. It would be Royal Caribbean Group's first major foray into the booming industry.
Watch out, Viking! Royal Caribbean Group's Celebrity Cruises is about to offer river sailings
Celebrity will begin taking bookings this year for Celebrity River Cruises, a new premium river cruise offshoot that will begin sailing in 2027. Royal Caribbean and Silversea could be next.
Celebrity River Cruises to Sail in 2027, 10 Ships Ordered
Royal Caribbean Group announced that its premium brand, Celebrity Cruises, will usher in a new era in river cruising with the 2027 launch of Celebrity Rive | Royal Caribbean Group's premium brand, Celebrity Cruises,
Royal Caribbean Group, Celebrity Cruises make surprise ship move
Royal Caribbean Group has signed an agreement with Chantiers de l'Atlantique to order a sixth Edge Series ship for delivery to Celebrity Cruises in 2028. Edge 6 or “Xcel 2” will be the sister-ship to Celebrity Xcel, which is preparing to take its inaugural sail later this year.
Royal Caribbean to Add River Cruises Under Celebrity Brand in 2027
Bookings are already off to a record start in 2025 for Royal Caribbean, and the company is now set to expand its offerings further by breaking into river cruises, the CEO told Skift.
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This popular line is launching river cruises in 2027. Here's where it will sail.
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