“It ticks all the boxes for us,” Baxter said, pointing to Helly Hansen’s expertise in both outdoor and workwear, the cornerstones of Kontoor’s business. “We get that in one fell swoop.”

Kontoor Brands president, CEO and chairman Scott Baxter stated: "We are thrilled to welcome the Helly Hansen team into Kontoor Brands and to build a future together that creates s

Kontoor Brands acquires Helly Hansen for $900M to expand into outdoor/workwear. Improved profitability, but valuation concerns persist. Read more on KTB here.