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Coors Light, case of the Mondays
Coors Light will be temporarily changing its name to “Mondays Light”
In anticipation of Super Bowl Sunday, Coors Light announced Wednesday that it would temporarily change its name to “Mondays Light.” The brand-new name pokes fun at football fans who may have a bad case of the Monday hangover after a night of hardcore drinking on game day.
Coors Light's 'Mondays Light' Promotion Plays Off Its Typo
Key Takeaways On Monday, Coors Light rolled out an advertising campaign that included an unfortunate typo.The brand called the mistake a "case of the Mondays."Two days later, Coors Light has unveiled "Mondays Light,
Case of the Mondays: Coors Light temporarily changes name to Mondays Light
One incident involved an I.V. pole and the other involved a feeding tube. Several studies have suggested that a diet rich in sugar and saturated fat can contribute to inflammation, potentially damaging brain cells and raising dementia risk.
Coors Light Blames Misspelling On Monday
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Coors Light preps case of the Mondays for day after the Super Bowl
The Molson Coors flagship continues to build buzz for its big game spot after misspelling “refreshment” as “refershment” in an ad stunt.
Why Coors Light is focused on Super Bowl Monday
A survey conducted by Talker Research and Coors Light revealed that 76% of respondents preferred other days of the week to Monday, and 41% singled out the Monday following the Super Bowl as one of the worst of the year. This was especially acute among football fans lamenting the return to work but also, the end of the season.
Coors Light has a solution for beating the Monday blues
What: “Case of the Mondays,” a campaign for limited-edition Mondays Light packaging rolling out to retailers across Canada in anticipation of Coors Light’s return to the Super Bowl broadcast after running in last year’s Canadian telecast for the first time ever.
Coors Light? Beloved drink’s name is temporarily changing
Coors Light is turning the case of the Mondays into a literal case, with limited-edition packaging and designs.
Coors Light is changing its name
Coors Light announced Wednesday that it’s temporarily changing its name to “Mondays Light” in an attempt to “bring chill to one of the worst Mondays of the year” by selling a 12-pack of beer bearing the new moniker.
Coors Light is rebranding for a 'Case of the Mondays' after the Super Bowl
The popular Denver-based beer company Coors Light is temporarily changing its name in preparation for one of the "Mondayest Monday to ever have Mondayed."
Coors Light Is Changing Its Name for the First Time in Nearly 50 Years — Here’s Why
Locals walking the streets of New York's Times Square on Monday were met with a neon surprise. A towering advertisement for Coors Light beer appeared to have a typo; the brand's long-running slogan, "Mountain Cold Refreshment,
the Hell Is a Session IPA
1d
Coors Light Beer Misspells “Refreshment” In Huge National Announcement
If you’re a regular visitor to American Craft Beer, you’re well aware that we’re no strangers to the occasional misspelling. We try to clean things up as fast as we can, but things happen.
3d
Coors Light blames 'case of the Mondays' for 'unfortunate mispelling' in ads
The print and digital billbord advertisements launched Monday had a typo with refreshments spelled "refershment." ...
2d
Coors Light aims to lift spirits and sales after the football season ends with new ad
Coors Light is changing its name for a limited time as a marketing pitch to football fans with the 'Case of the Mondays' ...
Parade on MSN
4d
Coors Light Ad Sparks Concern Among Fans: 'How Does This Even Happen?'
Coors Light launched an advertisement for its beer that was supposed to read “Mountain Cold Refreshment,” but actually said ...
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