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Starbucks plans to cut 30% of its menu

Starbucks cutting 30% of its 'overly complex' menu

CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of Brian Niccol's strategy to get customers back.

Eat This%2c Not That! · 1h

Starbucks Cutting 30% of Its Menu as Sales Keep Dropping

Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly being paid $10 million in bonuses for just six months at the company.

USA TODAY on MSN · 9h

Is Starbucks cutting its menu? Coffee chain announces offerings will be 'optimized'

In a Tuesday earnings call, Starbucks chairman and CEO Brian Niccol said the company would be cutting its menu by 30% in the coming months.

Starbucks Reports Weak Earnings

Forbes · 1d

Earnings Preview: What To Expect From Starbucks

Starbucks is scheduled to report earnings after Tuesday's close. Here's a closer look at what the Street expects from SBUX.

The New York Times · 1d

Starbucks Reports Weak Earnings as It Tries to Woo Back Customers

Since taking over as chief executive of Starbucks last fall, Brian Niccol has tried to come up with fixes for the many challenges facing the coffee giant. One of his top goals: Getting coffee to customers in four minutes or less.

Barron's on MSN · 23h

Starbucks Stock Jumps Despite Weak Earnings. Wall Street Looks Beyond 2025.

Under its new CEO, Starbucks is spending heavily to make itself a more welcoming coffeehouse with faster service.

23hon MSN

Starbucks' CEO has a plan to keep you from having to hustle for your coffee at the counter

Starbucks wants to make sure customers aren't caught up in counter chaos at busy times as in-store and mobile orders pile up.

20h

Starbucks latest changes as CEO commits to 'restore confidence' in coffee business

Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and ...

21hon MSN

Starbucks Is Trimming 30% of Its Menu

Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian ...

1don MSN

Starbucks' CEO is so psyched to bring back a coffee shop staple that he talked about it 3 times on one call

Starbucks CEO Brian Niccol can't get enough of the chain's ceramic mugs for in-store customers.He mentioned them thrice in a ...

55m

Starbucks CEO Brian Niccol still must overcome this ultimate challenge

For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...

21h

Starbucks is offering free refills — but there's a catch

These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit.

Starbucks brings back condiment bar, free refills on drinks ordered "for here"

Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve ...

1don MSN

Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

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