The immersive experience developed with Sawhorse gives players real-world Alo rewards and exclusive in-store avatar gear.

I ’m a shopping writer who tests activewear for a living, and I’ve tried every major workout brand—think Lululemon, Athleta, ...

This week, plenty of companies and brands have dropped new Valentine's Day collections and edits to get us in the spirit of ...

Once intended solely for the running track or gym, sporty shoes have undergone a transformation, earning a place of honor in ...

Alo Yoga, the luxury activewear brand, has opened a new store in Covent Garden’s Seven Dials. Situated in an anchor unit at ...

Wintery runs are made all the more bearable with thick, hardwearing gym leggings – like Alo Yoga’s AirLift leggings – whereas ...

Shaftesbury Capital has announced that luxury activewear brand, Alo Yoga, has opened its new UK location in Covent Garden’s ...