Asda has confirmed that it will slash the price of nearly 4,000 products at over 1,2000 stores from today (January 30).

Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.

With falling sales and new boss Allan Leighton saying the turnaround 'could take 3-5 years', what does the Leeds-based ...

The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices of more than 4,000 products in store and online.

The price cuts will be, on average, around 25% although some will be slashed as much as 50%, and will be introduced to more ...

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a lower ...

Allan Leighton has relaunched Asda’s search for a new chief executive, as the supermarket’s new chairman attempts to stamp ...

Asda has brought back its Rollback proposition and famous pocket tap as part of chair Allan Leighton’s efforts to revive the ...

The scheme - which matches the price of certain items with Aldi and Lidl or makes them cheaper than - has been scrapped to ...

In one of Allan Leighton's first major interventions, Asda will no longer cut the price of everyday staples just because the ...

Asda has ended its Aldi and Lidl price match scheme, just a year after launching, as the supermarket focuses on its own ...

British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...