Winton is a rural town in Southland, New Zealand. It is located close to the east bank of the Ōreti River, 30 kilometres north of Invercargill and 50 kilometres south of Lumsden. The town is named after Thomas Winton, a local stockman who lived and farmed in the area in the 1850s. The district thrived with the development of sheep and fat-lamb farms in the early 1900s. Later, dairy farming became the staple economy, although the town has also seen sawmills, and flax and linen-flax industries.